AUVI-Q

Anaphylaxis can happen anywhere. Back-to-school is the most important season of the year for AUVI-Q (epinephrine injection). It is when patients and parents are getting ready for camps, school, and other activities that require kids with life-threatening allergies to be ready anywhere and with anyone if anaphylaxis strikes.

The idea: The Back to School Program aimed to reach beyond the parents and speak to the extended care circle who we want to use/believe in AUVI-Q (i.e. school nurses, babysitters, friends, etc.). Tools like support kits, content hubs, and patient videos were created to help caregivers and patients be prepared and develop stronger brand loyalty.